Turning a profit isn’t easy. You have to align expectations with value and then have enough for you and the government.
Then if you want a great place to work where people are happy, well taken care of with the best tools, insurance and all the like, it’s even harder.
Now don’t get me wrong, it’s easy to make a profit if you’re breaking the law or treating your staff poorly or overcharging and under-delivering. But that’s not the same game.
I’m talking about healthy companies that want the best for their people and the best for the world. This is the only path worth taking.
The challenge is what makes it worth while.